Task Outline
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Task Description
Need a Negative Space logo for a new concept Bar/Nightclub. We are going to combine the 2 concepts of a bar and nightclub into one place. The feel and look of the place will be fun, upscale with class, laid back and without the darkness and "douchebag feel" of a nightclub. The name of the place will be FLUXX our slogan will be eat.drink.dance. The idea behind FLUXX is that we will be in a constant state of fluctuation in regards to theme. We do not want to be labeled a "hip hop club" or "techno club" or "Rock bar" etc, etc. We want to be all of those things at one point or another. Design of logo needs to be one of a kind, just like the concept. Needs a wow factor but also Be easy to remember. Logo must make use of negative space to convey a hidden image that relates to the theme. Some GREAT examples are found here http://www.boredpanda.com/negative-space-logos/ Do not want gradient logos. Need something that will be easy enough to use in multiple marketing applications. Print, web and also embroided onto uniforms. In a rush so time is of the essence.
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Logo Text
FLUXX or FLUXX ROOM AND YOU CAN ADD SLOGAN eat.drink.dance IFYOU WANT |
Logo Styles of Interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Pictorial / Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
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Updates
- I increased the budget another $500. I am willing to pay for quality and if some of the top designers don't think it's enough then let me know and I may be able to adjust a little more. I will pay for quality but will also insist on getting quality. Here is the kind of feel we are going for without the video games. http://kungfusaloon.com/houston/
Added Monday, February 25, 2013
- So some of the feedback I am getting from a dew designers is that creating a Negative Space Design Logo with one word is a little more difficult. We would consider Logo Designs with the words "Fluxx Room" or "The Fluxx Room"
Added Wednesday, February 27, 2013
- I just added a picture in the brief that can be found here http://brandcrowd.com/gallery/brands/pictures/picture13268727832102.png This is a good use of negative space and with a little modifying of the font can be used for FLUXX ROOM. Still not seeing any quality designs here as of yet.
Added Thursday, February 28, 2013
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Target Market(s)
Nightlife, females |
Look and Feel
Each slider illustrates characteristics of the customer's brand and the style your design should communicate.
| Elegant |
| Bold |
| Playful |
| Serious |
| Traditional |
| Modern |
| Personable |
| Professional |
| Feminine |
| Masculine |
| Colorful |
| Conservative |
| Economical |
| Upmarket |
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Requirements
Must Have:
- Need to have a negative space design preferably in the "XX" or the U. But anything creative would be great also. http://www.boredpanda.com/negative-space-logos/ Negative space logo can be a separate image if its related to theme.
Nice to Have:
- Hidden message or picture like these http://shine.yahoo.com/work-money/can-you-spot-the-hidden-images-in-these-famous-logos-2528093.html
Should Not Have:
- Gradients, female silhouettes.
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